Customer
Scoopice
Service
Visual Identity, Naming
Industry
Food - Ice Cream
Date
September, 2024
Scoopice is an innovative brand of high-quality protein ice creams that combine flavor and nutritional benefits, promoting a healthy lifestyle that is accessible to everyone. The mission is to redefine the product concept, making ice cream a nutritious and enjoyable option for those seeking a balance between flavor and well-being. The goal of the brand is to be a reference in the protein ice cream market, recognized for innovation, quality, and commitment to the health of consumers, providing a unique experience that integrates functional nutrition and sensory pleasure.
The visual concept aims to reflect the strength of the brand, balancing these attributes with a friendly and modern approach. The logo encapsulates the "cool" and innovative spirit of the brand, conveying a sense of dynamism that engages consumers. The modifications to the two "O's" of the brand were strategically designed to symbolize ice cream, visually referring to the popsicle.
