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Visual Identity
The visual identity is a set of elements (symbol, color, typography, graphic elements) that visually represent a product, company, or service. The development is basically divided into 4 stages: briefing, research, creation, and presentation.
Briefing
The briefing is crucial to better understand your company and guide the project development, providing essential information about the target audience, brand personality, and other important characteristics.
Research
After the briefing, a full analysis and research is carried out according to the subjects mentioned in the document, as well as analyzing the market, its competitors, and references.
Creation
Time to act! I will use the gathered information as inspiration, starting the creative process with sketches, tests, and making the most of brainstorming. Then, I will move on to the computer to create meaningful prototypes, bringing life to the specific elements, colors, and characteristics.
Presentation
With the completion of the third stage, a presentation is made explaining the brand and its set, with all the justifications for what was used, as well as having a real visualization of how the materials will look.
Social Media
Social media has become an essential platform for communication and interaction in the digital age. The dynamic world of social media, known as Social Media, provides an open window for connection between people, brands, and communities. In this scenario, the process of creating an effective digital presence encompasses three crucial stages.
Strategy and Planning
The briefing is crucial to better understand your company and guide the project development, providing essential information about the target audience, brand personality, and other important characteristics.
Creation
With the outlined strategy, we move on to the content production stage. Here, creativity plays a central role. Creating engaging posts, visually appealing graphics, and impactful videos is essential to capture the audience's attention.
Publication and Results Analysis
After publishing the content, the final step includes engagement and results analysis. Measuring performance metrics and adjusting the strategy based on insights are essential practices. The continuous feedback cycle allows for constant refinements, ensuring a social media presence that attracts and retains a connected and engaged community.
Corporate Photography
Corporate Photography transcends mere image capture to become a visual narrative reflecting the identity and culture of a company. This intricate process of creation involves a careful approach in three fundamental stages.
Planning and Conceptualization
At the beginning of Corporate Photography, meticulous planning is fundamental, understanding the essence of the company is crucial. At this stage, the visual concepts that best express the brand's identity are defined.
Photo Shoot and Art Direction
With the plan in hand, we move on to the photo session phase. Art direction plays a vital role, resulting in images that convey authenticity and professionalism. The choice of angles, lighting, and composition is refined to ensure that the images convey the desired message.
Editing and Implementation
The final stage involves careful selection and editing of the captured images. Visual cohesion is maintained to ensure consistency throughout the collection. Subtle editing highlights key elements, adjusts colors to reflect brand identity, and enhances the technical quality of the photographs.