Customer
Vitor Pereira
Service
Visual Identity
Industry
Law
Date
April, 2022
Pereira Pacheco is a law firm specialized in handling criminal cases. It deals with criminal actions (criminal proceedings), defending the interests of victims and perpetrators of crimes, basing its service on technical work (protection of rights), professional ethics, and confidentiality.
"There is a characteristic where I believe it is special and we need to communicate through visual identity: trust. This is because although our office has a constant concern for the human and the social, the relationship between the client and the criminal lawyer is, above all, based on trust. Hiring, in all cases, is defined by this criterion."
Seeking to convey trust in the visual identity and construction of the symbol, some elements were used. The construction began with the joining of two "P's", from the name Pereira Pacheco itself, and an intersection between them, symbolizing the trust and connection with the client that is created with this relationship, which visually represents a speech balloon on the inside.