Customer
Claudia Santos
Service
Visual Identity
Industry
Recycling
Date
February, 2021
30 years in the market, Ondulados works with cardboard recycling and metal scrap, also buying and selling them. Its goal is to serve suppliers with quality materials and always with honesty towards suppliers and clients.
Escaping the standard model of something very direct, like the leaf element or the recycling symbol itself, and considering all the concepts that the main source brings to the identity, we used it and brought something typographic but with a very interesting characteristic. Taking advantage of the name Wavy, below the initial W, an organic wave element was inserted, referring to the process of twisting the recycled material. The logo is completely adaptive and brings a sense of modernity with minimalism and seriousness.