Customer
Fanuel
Service
Visual Identity
Industry
Real estate
Date
November, 2024
Le Chaim means "a toast to life" - a celebration that marks the beginning of each new achievement. In the high-end real estate market, the company revolutionizes the traditional experience by bringing the house to the client, not the other way around. It is understood that each person carries unique dreams that deserve personalized and dedicated service.
This understanding led us to a challenge in creating the visual identity: to avoid the clichés of the real estate market and create a brand that reflected this unique approach. An identity that, from the first contact, conveyed not only sophistication but also the commitment to excellence and the personalized care that each client deserves.
And the visual result perfectly reflects the essential concepts of Le Chaim. The identity has been built from elements that translate this commitment:
The four-pointed star, a central element of the identity, symbolizes the mission to guide and welcome clients, functioning as a beacon that illuminates paths and possibilities, and reflecting the commitment to go beyond mere service.
The seal, with its hexagonal shape, conveys exclusivity and prestige, ensuring credibility and sophistication. It also makes a subtle reference to the real estate market, assuring that properties and services meet the highest standards.
Finally, the uniqueness and foundation are represented by graphic elements that reflect the individuality of each client, with fluid lines symbolizing their stories and needs. The solid foundation, in turn, conveys the reliability and expertise of Le Chaim, which executes projects in a unique and personalized way.
