"Singular. Each patient is treated as unique, and in an individualized way."

Using this sentence described in the briefing as a reference for the concept creation, which demonstrates all the care and attention to the patients, in understanding their particularities and individualities, the idea of DNA was used, which is a molecule present in the nucleus of living beings cells that carries all the genetic information of an organism, all with their particularities and differences.

Along with the DNA, the representation of the spine, the main bone structure of the body, was also used, which has several important functions in the body, such as protecting the spinal cord, supporting the body's weight, movement, supporting the head, fixing the bones and ensuring trunk flexibility, literally the foundation of the body.