Customer
Danielli Rodrigues
Service
Visual Identity
Industry
Business Intelligence
Date
May, 2023
Understanding is a company that manages, analyzes data, and creates performance indicators seeking to disseminate and consolidate the use of Business Intelligence in business management.
The construction of the Intelligir brand symbol took into consideration the name, segment, and selected attributes. The following concepts were used:
➡️ Cube: Inspired by the previous logo, the cube was chosen as a visual representation, but with a rectangular shape, creating a connection with the typography.
➡️ Customer Relationship: Understanding the customer and their needs is essential to establish a successful partnership. To represent this relationship, the symbol was created with intersections between the elements, symbolizing connection and collaboration.
➡️ Graphic: As an essential visual element, the graphic is used to easily convey data and numerical values, also serving as a suitable representation for the Business Intelligence area. The symbol was designed in ascension, representing reliability, professionalism, promise, and evolution. These characteristics reflect the technological nature of the company.
Thus, the Intelligir brand symbol incorporates these concepts to convey the idea of intelligent understanding, customer relationship, and expertise in data analysis and business intelligence.