Client
Amaral & Velasco
Service
Visual Identity
Branch
Advocacy
Data
November, 2024.
The law firm Amaral & Velasco was born from the partnership between two experienced lawyers, Dr. Mariana Amaral and Dr. Ricardo Velasco, who decided to join forces in 2022 to offer specialized legal services in the labor area.
Among the main challenges faced by the law firm Amaral & Velasco are differentiation in the market, which involves standing out in a saturated market of labor law firms and effectively communicating the added value of the union of the partners' specialties.
Building a solid reputation as specialists in their respective areas, earning the trust of clients from different profiles, also represents an important challenge.
The composition of the symbol consists of an "A" and a "V" intertwined, integrally representing the surnames of the two partners, Dr. Mariana Amaral and Dr. Ricardo Velasco, representing the added value of the union of the partners' specialties. This graphic union of the names symbolizes the partnership and complementarity of their specialties. Inside the symbol, there is a diamond shape element. This geometric shape evokes the image of a diamond, a precious and valuable stone. This representation is not casual - the diamond shape serves as a symbol of the client, the center and the jewel to be carefully protected and defended by the lawyers of Amaral & Velasco.
