Surreal Foods, a brand born from a passion for sports and well-being, needed a visual identity that broke away from the established standards in the healthy food market. It was essential to create a brand that not only visually stood out from competitors but also visually conveyed its philosophy of constant transformation and daily overcoming.

In a market saturated with brands of healthy products, Surreal chose to tell a different story, a narrative of extraordinary greatness that begins with the small choices of everyday life.

The revolution begins with the color palette, where we replace the common blue and black with a bold combination of off-white, which subtly references the product, alongside vibrant oranges that transition to deeper tones. This chromatic choice creates a unique balance between boldness and accessibility.

In typography, the font in its condensed and athletic forms breaks the mold of the common sans-serif fonts in the sector. Applied in bold weight and uppercase, it carries in each letter the strength and leadership that the brand represents, receiving personalized adjustments that make it even more unique and fluid.

The symbol arises from the innovative fusion of two powerful elements: the medal, which represents not only individual achievement but belonging to a community of transformation, and the wings of the phoenix, replacing the traditional ribbon, symbolizing rebirth and the great capacity for evolution.

As a result, we have a visual identity that stands out from competitors and has a wide range of versatility, with a strong symbol and typography that can be applied separately and communicate the essence of Surreal.